It was conceived by steve hayden, brent thomas and lee clow at chiat\day, produced by new york production company fairbanks films, and directed by ridley scott. The classic 1984 commercial debuted during superbowl xviii, after steve jobs gave his team one simple brief. Apple 1984 super bowl commercial introducing macintosh. Steve wozniak loved apples 1984 ad so much he wanted to. Commercial aired during the third quarter of super bowl xviii. Apple macintosh 1984 super bowl commercial dailymotion. Apples 1984 mac ad aired 32 years ago business insider. The apple 1984 commercial may have been the origin of water cooler talk and it was something you dare not have missed in order to not feel out of the loop. The best apple ad from each year since its 1984 super bowl hit.
Directed by ridley scott, it shows an athletic woman in orange shorts and a tank top with the mac logo on it running down a hall with a sledgehammer. Twentyfive years ago, the landmark commercial paved the way for bigbudget television advertisements and brought apple into. Angle of vision quick scene changes pattern from the monotonous regime and the gleaming girl shows juxtaposition between army and woman col r think different. Watch and create more animated gifs like apple 1984 super bowl commercial at. Apples 1984 super bowl, defined the company as an underdog that would deliver personal computers from the clutches of ibm.
During a break in the action of super bowl xviii on january 22nd, 1984, audiences first see a commercial that is now widely agreed to be one of the most. Twentyfive years ago, the landmark commercial paved the way for bigbudget television advertisements and brought apple into the. The apple macintosh commercial 1984 shows the power of a single ad to brand an entire product line. Pathos unlike other companies, apple uses this commercial to inspire others instead of manipulating them. On the 30th anniversary of apples 1984 tv spot, we look back at three decades of mac commercials. The 1984 commercial was designed to play off george orwells novel 1984 and its frightening world view of the thought police and big brother. Apples iconic 1984 commercial airs during super bowl. And just like motorolas commercial, the apple spot presaged an upcoming product release. Apples iconic 1984 commercial aired nationally for the first time 32 years ago today. Although it went on to win an impressive handful of advertising awards, the commercial was never broadcast again. Includes specifications, a description and pictures of every apple computer ever made.
Watch apple mac 1984 super bowl ad here, celebrates its 30th. Tbwa chiatday download quicktime movie read more about this ad. The most memorable apple ad every year, from its 1984 super bowl hit to. Iconic 1984 apple computer macintosh commercial conceived by chiatday and directed by ridley scott was nationally aired on television only once during the 3rd quarter of the 1984 super bowl. The famous 60 second commercial, directed by ridley scott, is now available in two sizes. Everyone remembers these iconic apple ads, from dancing ipod. Get your team aligned with all the tools you need on one secure, reliable video platform. Apple 1984 ad commercial original recording from the day it first aired.